Kohl’s

Creating a more beauty-full shopping experience.

Our brand lover has always known she could trust Kohl’s Department Stores to offer quality products designed for her lifestyle at a value designed to match. We were tasked with carrying this trust into our new Beauty Department, featuring coveted national brands as well as an exciting array of innovative and exciting private labels.

  • Kohl’s Department Stores is the largest department store chain in the U.S. operating over 1100 locations nationwide.

  • Partnered with copy, photo studio, strategy, and product teams to bring creative concepts to life through in-store graphics, brand collateral, and national advertising.

    Primary creative owner of the Beauty, Intimates, and Jewelry departments.

Giving shoppers a big deal in a small package.

A free-gift-with-purchase promotion is standard. But one that gives exclusive, full-size products? That’s a pretty big deal.

Inviting our brand lovers to revel in the little luxuries.

I lead campaign development for a holiday season intentionally gathered around the joy of small, thoughtful gifts guaranteed to make her eyes sparkle and shine with excitement.

Key art for product launches.

I lead key visual development for a variety of cosmetic, skincare, and fragrance launches from our dynamic range of private labels.

From our designers to their mailboxes.

I created a range of direct mail books advertising a wide variety of brands all living together, held securely together within the approachable and modern Kohl’s brand identity.

Hotel Versey

DuPage County