DuPage County
Campaigning for a unique destination that’s bursting with more to do.
When the DuPage Convention & Visitors Bureau came to us to create a campaign for their unexpectedly dynamic destination, we both knew that they had a special product on their hands. One overflowing with everything that any weekend warrior or event spear-header would want—we just needed to open up our world of more to them.
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DCVB is a not-for-profit, partner-based organization whose mission is to promote DuPage County as an enticing destination, attracting individual travelers as well as meeting & event planners to enhance its communities’ economic fiber and enhance its residents’ quality of life.
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Campaign Development, Art Direction, Design, Copy Direction, Copywriting
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Point B Communications is a boutique, full-service brand and advertising agency in Chicago’s West Loop.
Just west of Chicago lives a suburban oasis with urban style.
World-class dining without the world-class prices. Miles that are truly magnificent because they’re made of more paths, hikes, rides, and high-fives. More meeting space for less meeting spend. Shopping? Check. History? Check. Activities that’ll put smiles on all your kids’ faces? Check, check, and more checks.
All this and more comes to life just a little west of expected.
Half campaign promise.
Half rallying cry.
All the fun.
And there’s even more where that came from.
Our simple and flexible campaign system provided all the space we needed to talk about everything and more, all while keeping the conversation firmly focused on DuPage County itself as an up-and-coming iconic travel destination.
A campaign voice that says more is more (is more is more is more).
We employed a maximalist and eye-catching approach to copy that leaned all the way into our core promise of more.
Giving meeting planners the chance to do more.
In addition to leisure travelers, we had to reach meeting and event planners in a big way, showing them how their meeting’s budget can do more in DuPage.
Guiding visitors into their own world of more.
Central to the leisure visitor’s experience was a quarterly guide highlighting the landmarks and energetic schedule of events throughout the communities.
More smiles. More laughs. More to love.
More visitors. More meetings. Immediately after launching our campaign, DCVB and their affiliate partners experienced their strongest year-over-year growth in travel, meeting, and event business ever, which led to more work with individual community campaigns for us.
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