Sonesta Select
Building an identity for the newest member in a growing family of hospitality brands.
Having just acquired a nationwide group of select-service properties, Sonesta Hotels & Resorts needed to create a new brand and integrate it thoughtfully into its robust portfolio of destinations and service levels. That’s when we checked in.
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Sonesta International Hotels is an American hotel company based in Newton, Massachusetts. Founded in 1937 by A.M. “Sonny” Sonnabend and his wife Esther, the company operates in 8 countries and has over 1200 properties worldwide.
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Art Direction, Design, Copy Direction
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Point B Communications is a boutique, full-service brand and advertising agency in Chicago’s West Loop.
Hotels as personal as the communities they call home.
While the properties existed in diverse locations all across the US, they were united in their unwavering approach to providing just-right-sized service to any and all guests.
Creating a Friendly Voice That Wants to Say “Hello.”
Central to brand development were the ideas of a welcoming invitation, the excitement of experience, and the ease of right-sized service offerings.
Welcoming Guests to Their Home Away From Home.
Our on-property visual system was lead by a clean, bold library of illustrative iconography that would be eye-catching as well as easy for on-property marketing and event managers to scale out for their own localized efforts.
Common Areas That Invite Good Times.
As part of the rebrand, we unified disparate on-property bistros and cafes under a single, energetic outlet sub-brand, The Commons. On the menu? Simple but crave-worthy bites and sips, served up with a friendly smile.
A Brand Story That’s Still Being Told.
Despite the Sonesta parent brand going through many evolutions, the Sonesta Select brand still persists today as a bold facet in this hidden gem hospitality brand.
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